IPSS Social Media
The Desafios com Esperança Association’s mission is to carry out initiatives aimed at responding to situations of vulnerability.
Task
The great challenge was to “bring life” to the organization's social networks, in order to convey the purpose and sense of mission so present in Desafios com Esperança.
Through strategic navigation and page organization, we’ve streamlined user access to their four key areas: The Big Climate Shift, Business Networks, Projects, and Climate Reports. This collaborative effort with Skrew’s marketing team ensures the website effectively meets both user needs and business objectives.
The project began with a thorough analysis of the association’s needs. It became clear that the existing visual identity lacked coherence and vibrant elements capable of conveying joy, optimism, and emotional engagement. The goal was to establish a strong and consistent graphic language that could better reflect the association’s values and translate into a more dynamic and appealing social media presence.
A structured content calendar was defined and validated with the client, followed by the production and publication of tailored materials designed to inform, mobilize, and inspire action.
We’re a team of creatives excited about unique ideas, helping companies create, develop, and monitor digital products.