B2B Sales Platform
Socomercial was conceived from the idea of developing a real estate transaction platform focused on the corporate market.
Task
Operating within a commercial real estate market valued at over €28 billion in Portugal, the project focused on developing the brand and structuring a robust web platform.
The first step of the project was to develop a clear and consistent brand identity capable of communicating Socomercial’s mission across all Portuguese-speaking markets. The branding needed to convey trust, professionalism, and scalability, while supporting a complex, technology-driven platform. This foundational work established the visual language, tone, and strategic positioning that would later guide the design, structure, and functionality of the web platform.
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Based on the initial brand strategy, several visual and conceptual directions were developed to express trust, innovation, and scalability, with two main options presented initially. These proposals were presented as a collaborative process, giving the client room to evaluate and define the direction that best aligned with the platform’s mission and long-term vision.
While an initial structure existed, it required substantial design and functional development to meet contemporary usability and visual standards. The process involved defining interface hierarchy, interaction flows, and visual consistency to deliver an intuitive, scalable, and user-focused platform experience.
Each project is approached with strategic priority, ensuring critical features are always accessible, intuitive, and user-friendly. Responsive design lays the foundation for future web apps, enabling seamless deployment to the App Store and Google Play without compromising performance or aesthetics.
All teams, spanning Asia and Europe, ensured that every critical feature is intuitive and user-friendly, aligning priorities with business impact.
Responsive design prepares projects for web-to-app deployment on App Store and Google Play, unlocking the potential of Portugal’s multi-million B2B real estate market.
We’re a team of creatives excited about unique ideas, helping companies create, develop, and monitor digital products.